Industry
- Industrial Testing
Customer:
National
Technical Systems (NTS)
Issue:
NTS conducts 3rd party
testing for industry and government standards in the automotive, aerospace, defense, telecommunications, fiber optics, and
wireless industries. Because many of these equipment and products are now being produced in China, NTS wanted to seek
a low-cost market entry strategy for China and possibly other countries.
Solution:
ALL IN conducted a 4 month study in China, Taiwan, and Singapore and met with potential customers in all of the industries
that NTS tests for, interviewed potential licensing and strategic partners (both government and private), and questioned government
bodies on any regulations for 3rd party testing organizations.
Results:
NTS, since 2004, has successfully found 2 partners in Asia and is now (2009) seeking to expand its operations with
either new partners or registering a WFOE (Wholly Foreign Owned Enterprise).
Industry-
High-tech, IT
Customer:
Graphon Corporation
Issue:
Graphon is a enterprise software developer of thin client enterprise
software. From 1995-2003, Graphon has been trying to break into the Asian markets but have had little success.
Solution:
In 2004, ALL IN surveyed in the
Asian market and recommended a complete overhaul of the strategy: new pricing, different distributors, updated marketing campaign,
and new countries.
Results:
As of today (February,
2009), Graphon is still a on-going client of ALL IN with record sales in Asia Pacific for the past 5 years.
Graphon now has a solid distribution base in China, India, Malaysia, Taiwan, Japan, and Indonesia.
